Event Overview
On August 23, 2023, the 'Colorful Guizhou Wind · Qianjiu China Tour' 2023 Brand Promotion Event for the Origin and Main Production Area of Jiangxiang Baijiu was held in Guangzhou, Guangdong. Relevant officials from Guizhou and Guangdong provinces, the China Alcoholic Drinks Association, representatives from local governments, financial institutions, and news media were invited. Heads of 32 key baijiu enterprises in Guizhou, as well as relevant associations, renowned entrepreneurs, key liquor merchants, and consumer representatives from Guangdong, attended the event.
Event Introduction
This event was co-organized by the Guizhou Baijiu Industry Development Promotion Association and Guizhou Guotai Distillery Group Co., Ltd. It aimed to thoroughly implement the decisions and deployments on expanding domestic demand and promoting consumption, seize the policy opportunities of the New National Document No. 2 (2022), and follow the arrangements of the Ministry of Industry and Information Technology's 'Three Products' National Campaign for consumer goods. The event promoted the brand of the origin and main production area of Jiangxiang Baijiu in 2023, increased the supply of high-quality baijiu products, and enhanced the driving role of consumption in economic growth.
Project Details
The event used the Guiyang-Guangzhou high-speed rail train 'Guotai' as the creative theme for the main visual design and on-site decoration.
