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Project Detail

Sany Heavy Industry 2020 Global Tour (Dragon and Elephant Dance Together)

From March to June 2020, Sany Heavy Industry held a global tour at 28 stops including Jiangsu, Shandong, and Xinjiang, with the theme "Dragon and Elephant Dance Together," with approximately 500 attendees per stop.

Strategy / Design / Live Operations
Commercial Marketing Events
Sany Heavy Industry 2020 Global Tour (Dragon and Elephant Dance Together)

Project Information

Project name: Sany Heavy Industry 2012 Global Tour (Dragon and Elephant Dance Together)
Location: 28 stops including Jiangsu, Shandong, and Xinjiang
Time: March-June 2020
Number of attendees: approximately 500 per stop

Planning Highlights

The theme of this brand experience day event was "Dragon and Elephant Dance Together." "Dragon" refers to Sany, while "Elephant" refers to the well-known German concrete equipment manufacturer Putzmeister (the brand is commonly known as "Elephant"). Sany's corporate vision of "Quality Changes the World." This integration of Sany and Elephant is not only an integration of sales channels, service resources, and leading technology, but also signifies the birth of a concrete machinery manufacturing enterprise with an absolute leading advantage globally, determining Sany's position as number one in the industry; Sany has already become a world-class brand.

On-site Presentation

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour

2012 Sany Heavy Industry National Tour