Project Information
On September 29, 2022, Savor Huai Jiu, Longing for a Long Time, the Guotai Distillery Huai Jiu New Product Launch and New Business Model Conference was held in the Pearl River Hall of the Shangri-La Hotel Guangzhou. Distributors and industry peers attended to review Huai Jiu's past journey and witness the renewed launch of the new Huai Jiu product.
On-site Presentation
Inspired by "A Thousand Li of Rivers and Mountains," the main KV used elements from "A Thousand Li of Rivers and Mountains" and silhouettes of modern Guizhou cities, pairing gold with cyan to present the historical heritage of Guotai Huai Jiu's aged liquor and the connotation of its brand culture.
The outdoor setup included a time corridor and the Huai Jiu Time Exhibition. The time corridor was capped with black curtains to create a semi-enclosed immersive passage, using overlapping square luminous strips to create a sense of multidimensional space, with luminous characters combined with Huai Jiu's development history on both sides. The Huai Jiu Time Exhibition used spatial and display case design to reproduce historical liquor bottles, liquor newspapers, trophies, and other items in physical and graphic form.
The indoor stage used a full-screen plus extended floor screen format, coordinated with the main KV and elements from "A Thousand Li of Rivers and Mountains." The launch segment included a book lamp lighting ceremony and the Huai Jiu launch initiation ceremony, with custom-made book lamps and launch props. Performances included a sand animation performance, the dance "Rivers and Mountains in Embrace," and a dance originating from "Poetic Dance: The Journey of a Legendary Landscape Painting," as well as an ancient music ensemble performance at the dinner.
