Project Overview
On September 29, 2022, the "Savor Huai Jiu, Miss the Good Times" Guotai Huai Jiu New Product Launch & New Business Model Conference took place at the Zhujiang Hall of Shangri-La Guangzhou. Distributors and industry peers gathered to review Huai Jiu's past journey and witness the launch of its new products.
On-Site Presentation
The event was inspired by "A Thousand Li of Rivers and Mountains." The main visual incorporated elements from the painting and modern Guizhou city silhouettes, using gold and cyan tones to reflect Huai Jiu's heritage and brand culture.
The exterior setup included a Time Corridor and a Huai Jiu Time Exhibition. The Time Corridor featured a black ceiling creating a semi-enclosed immersive walkway, with overlapping square light strips to create a multi-dimensional space. Lighted text along the corridor narrated Huai Jiu's development history. The Huai Jiu Time Exhibition used spatial and display cabinet designs to present historical bottles, newspapers, trophies, and other artifacts through physical objects and graphics.
The interior stage used a full-screen setup with an extended floor screen, complementing the main visual and "A Thousand Li of Rivers and Mountains" elements. The launch ceremony included a book lamp lighting ritual and the Huai Jiu launch initiation, with custom book lamps and props. Performances included sand painting, a dance titled "Rivers and Mountains in Embrace," a dance inspired by "Poetic Dance: The Journey of a Legendary Landscape Painting," and an ancient music ensemble during the banquet.
