Project Information
From April 15 to 19, 2025, the 137th China Import and Export Fair (2025 Spring Canton Fair) was held at the Guangzhou Pazhou International Convention and Exhibition Center. Towin PR undertook AUX's brand experience and PR communication project for this event, aiming to strengthen its "AI intelligence and green energy efficiency" brand image in front of global buyers through strategic event planning.
Strategy and Execution
The Towin PR team used "Smart Vision of the Future, Green Power for the World" as the communication proposition, turning the booth into a brand center integrating display, experience, and negotiation.
Spatial Narrative: An open island-style structure was used to attract foot traffic; an AI intelligent interaction zone and an R290 home energy management system scenario experience zone were set up to make the technology perceptible and understandable.
PR Communication: In the early stage, industry and financial media were precisely invited for advance promotion. A media interview area was set up on site and a new product launch segment was planned to maximize the brand's voice.
On-site Experience: Scheduled guided tours and technical explanations were planned to guide core buyers into in-depth experience. An independent business negotiation area provided a private environment for in-depth communication and improved matchmaking efficiency.
Event Results
During the event, the AUX brand experience center became a popular check-in spot at the exhibition. Through Towin PR's systematic planning, AUX successfully displayed its new-generation energy-saving central air conditioners and integrated HVAC solutions, established a professional and innovative brand perception globally, and laid the foundation for subsequent market expansion.