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Event planning cases
Selected Projects

Event planning and brand launch projects

Explore database-published work across launch strategy, spatial experience, stage design and live event operations.

Sun Hung Kai Properties Kowloon Lake Annual Commercial Premiere 2026-10-19

Sun Hung Kai Properties Kowloon Lake Annual Commercial Premiere

In June 2011, Sun Hung Kai Properties held the annual commercial premiere for Kowloon Lake in Huadu, Guangzhou, with approximately 800 attendees.

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Youthful Everything | Hunan TV Large-Screen Ecosystem Super Value Sharing Session 2026-09-27

Youthful Everything | Hunan TV Large-Screen Ecosystem Super Value Sharing Session

Hunan TV held the 2021 Large-Screen Ecosystem Super Value Sharing Session in Changsha, with about 1,500 participants; the venue used irregular screen combinations to create a youthful and energetic stage effect.

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AUX Booth at the 2025 Spring Canton Fair 2026-09-21

AUX Booth at the 2025 Spring Canton Fair

Towin PR assisted AUX in appearing at the 2025 Spring Canton Fair. Through planning an immersive brand experience space and precise media communication, it efficiently conveyed the core value of "AI intelligence and green energy efficiency" on the global stage.

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Rooted in the Taohua River, Gathering Strength in Wuyang City: The Inaugural Ceremony of the Guangzhou Hunan Taojiang Chamber of Commerce 2026-09-19

Rooted in the Taohua River, Gathering Strength in Wuyang City: The Inaugural Ceremony of the Guangzhou Hunan Taojiang Chamber of Commerce

On March 22, 2025, the inaugural ceremony and fellow-townsmen gathering of the Guangzhou Hunan Taojiang Chamber of Commerce was held at the Oriental Hotel. The event included check-in and networking, a group photo, an opening drum performance, a plaque presentation ceremony, leadership speeches, and a fellowship gala.

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Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour Case Study 2026-09-18

Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour Case Study

Xijiu Company held nearly 30 "Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour" events in multiple provinces nationwide, integrating brand culture through adaptations of three famous paintings, with cumulative online readership exceeding 900,000.

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2021 Sany Heavy Industry Annual Meeting 2026-09-17

2021 Sany Heavy Industry Annual Meeting

On-site record of the 2021 Sany Heavy Industry Annual Meeting project.

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Sany Heavy Industry 2018 Annual Summit 2026-09-17

Sany Heavy Industry 2018 Annual Summit

In November 2018, Sany Heavy Industry held its annual summit at the Beijing Marriott Hotel, with about 1,500 attendees. The event was themed "Responsibility · Dream," hosted by Phoenix TV's Xu Gehui, and covered by multiple media outlets on site.

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Michelin Tire 2019 On-Site Experience Event 2026-09-17

Michelin Tire 2019 On-Site Experience Event

In March 2019, Michelin Tire held an on-site experience event in Zhuhai, Guangdong, with approximately 200 participants. An experience track was set up on site to demonstrate the tire's safety and comfort performance.

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Sany Heavy Industry First Concrete Pump Truck Collection Ceremony (Xining, Qinghai) 2026-09-17

Sany Heavy Industry First Concrete Pump Truck Collection Ceremony (Xining, Qinghai)

In July 2009, Sany Heavy Industry held a collection ceremony in Xining, Qinghai for the first domestically produced concrete pump truck, with 600 attendees and more than 30 media outlets witnessing the event.

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