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Michelin Tire 2019 On-Site Experience Event

In March 2019, Michelin Tire held an on-site experience event in Zhuhai, Guangdong, with approximately 200 participants. An experience track was set up on site to demonstrate the tire's safety and comfort performance.

Strategy / Design / Live Operations
Commercial Marketing Events
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Michelin Tire 2019 On-Site Experience Event
Project Scope

Project Information

Project Name: Michelin Tire 2010 On-Site Experience Event
Location: Zhuhai, Guangdong
Time: March 2019
Number of Participants: 200

On-Site Presentation

An experience track was incorporated into the stage design, comprehensively illustrating how Michelin constructs safety and comfort.

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