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Yishang PLUS Brand Beijing Debut and Nordic Lifestyle Festival Hotel Opening Ceremony

On September 10, 2019, Yishang PLUS Hotel (Bird's Nest Branch) held its brand Beijing debut and the opening ceremony of the Nordic Lifestyle Festival, conveying the value proposition of "enhancing happiness."

Strategy / Design / Live Operations
Commercial Marketing EventsGovernment & City Events
Yishang PLUS Brand Beijing Debut and Nordic Lifestyle Festival Hotel Opening Ceremony

Project Information

Event Name: Yishang PLUS Brand Beijing Debut and Nordic Lifestyle Festival Hotel Opening Ceremony
Time: September 10, 2019
Location: Yishang PLUS Hotel (Bird's Nest Branch)
Service Content: Beijing opening ceremony planning, Beijing hotel opening planning, Beijing event plan planning, Beijing cocktail reception planning, Beijing exhibition planning, Beijing exhibition execution, visual design company

Project Introduction

Yishang PLUS Hotel held the Yishang PLUS brand Beijing debut and Nordic Lifestyle Festival in Beijing, to convey Yishang PLUS Hotel's value proposition of "enhancing happiness," calling on consumers to pay attention to "spiritual life," and to obtain the "desired life" by finding self-worth that returns to the essence of life.

Planning Highlights

Providing travelers in pursuit of a quality spiritual life with a "free, cozy, pleasant" Nordic lifestyle space, through the HEJ FIKA Nordic Lifestyle Hall, the sense of security sleep system, Hygge Fitness gym, "people-oriented" Nordic-style service, and various smart, scientific detail designs, allowing guests to have the travel happiness of "happiness is not far away, it is right beside you."

On-site Presentation

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