Project Overview
On April 3, 2024, Xiaohutuxian Liquor Group held its 2024 Excellent Partners Strategic Summit in Guangzhou, themed 'Transform Together, Create the Future'.
Visual Design
The main visual features a red-blue gradient, incorporating Guangzhou landmarks and cosmic starry elements.
The main KV was extended to design the invitation.
Pre-Event Promotion
Teaser posters, pre-event videos, and blessing videos built momentum. Five teaser posters creatively featured five Xiaohutuxian products, aligning with the transformation theme.
The pre-event video conveyed the summit overview and brand development strategy. Many guests recorded blessing videos.
Venue Setup
Outside the hotel, themed backdrops, 3D lettering, and feather flags were arranged.
The summit venue featured an entrance arch, registration area, photo zone, milestone and corporate history display area, and a cocktail mixing area.
The stage featured a large straight screen complementing the main visual and stage effects.
Opening video, guest introduction video, milestone video, and award video were produced.
The summit was live-streamed on People's Daily Online, Xinhua News App, MicroWine, Yunjiu Toutiao, Tangjiu Kuaixun, WeChat Video Channel, Douyin, Weibo, Kuaishou, and other platforms.
Post-Event Promotion
A 30-second highlight video was released on the event day, followed by a 90-second highlight video and guest quote videos. 40 media outlets covered the event.
