Turn a Launch Into a Moment That Actually Matters for the Brand
A launch is not "running an event" — it's compressing months of product, story and ecosystem work into one afternoon window. Since 2012, Towin has run product launches, brand debuts and press conferences for industry leaders in construction machinery, spirits, automotive, tech and consumer electronics.
End-to-end coverage
- Launch theme, creative and overall planning
- Venue selection and budget planning across all major Chinese cities
- Celebrity, talent and expert engagement
- Media invitation, press release writing and distribution
- Key visuals, materials, multimedia, video and live broadcast
- On-site execution — run of show, rehearsal, contingency plan
- Post-event review and data recovery
Scale we can handle
From invite-only media dinners of ~100 to industry summits and launches of 1,000+. Multi-city simultaneous launches, twin-city broadcasts and cross-border simulcasts are also within scope (cross-border portion is co-delivered with the Towin overseas event team).
Industry track record
Delivered launch events for construction machinery (Sany, Zoomlion and others), spirits, automotive, real estate, pharmaceuticals, home appliances, tech, Fortune 500 companies and government units.