Event Background
As one of the six official working languages of the United Nations, Chinese is gaining increasing influence worldwide. To promote standardized Chinese character writing, Dalian Focuswen Technology Co., Ltd., together with Towin PR Media, held the Xiaoshujing Overseas Experience Promotion Launch Event at the Haichuang (Dalian) Science and Technology Exchange Center, inviting international friends from more than ten countries (regions), including the United States, the United Kingdom, Senegal, Turkey, Palestine, Ethiopia, West Africa, and Russia, to participate in the experience.
Key Information
The Xiaoshujing APP is based on OCR text recognition technology. It can extract users' writing results and conduct precise assessment, provide timely feedback on writing problems, and recommend personalized learning plans in conjunction with copybooks, enabling integrated teaching of learning, writing, and assessment. At the launch event, international friends wrote in copybooks on site and used the APP for intelligent real-time scoring, and the product experience received unanimous praise. Several international friends said they would bring this convenient, intelligent, and efficient product back to their own countries, so that more compatriots who love Chinese characters can enjoy the pleasure of writing.
Related Services
Towin PR Media provided event planning and execution services for this launch event, covering venue setup, guest invitations, on-site process management, and other aspects. The company has long focused on event planning, brand launch events, corporate annual meetings, summit forums, commercial event execution, and PR activities. It has extensive cross-national event experience and can provide full-process services from planning to implementation.
Industry Observation
As the global spread of Chinese culture accelerates, Chinese character learning products have huge potential in the international market. Allowing overseas users to directly experience product value through offline experience activities is an effective way for brands to go global. Such activities need to pay attention to cultural differences and interactive design to ensure that the experience segments fit international users' habits, thereby increasing product acceptance.
Content Summary
The Xiaoshujing Overseas Experience Promotion Launch Event was successfully held. Through on-site experience and intelligent assessment, it showcased an innovative solution for Chinese character writing learning to international friends from more than ten countries. With its professional event planning and execution capabilities, Towin PR Media helped the client achieve effective promotion of the product in the international market.