Background
In early 2020, the COVID-19 pandemic brought business to a near standstill, with offline retail hit hard. From the lockdown of Wuhan on January 23 to its lifting on April 8, 77 days saw operators offering rent reductions, a sharp drop in foot traffic, and squeezed merchant revenues and marketing budgets. In the second half of the year, the market urgently needed high-quality, cost-effective traffic-driving products to make up for lost ground. Against this backdrop, the 15th China Commercial Real Estate Festival was held on August 26-27, 2020, at the Langham Place Guangzhou, aiming to provide a platform for industry exchange and resource matching.
Core Information
With the theme "Power of Dream Chasing – New Ecology, New Order, New Future," the festival brought together professionals from commercial real estate, cultural tourism, department stores, and hotels across China, offering a feast of planning and visual merchandising resources. As the event planning and execution partner, Towin PR provided full-service solutions including event planning, visual design, execution coordination, interactive communication, e-commerce live streaming agency, live commerce, online live streaming, and Douyin (TikTok) agency operations. These services addressed pain points such as difficulty finding excellent proposals, reliable partners, inefficient bidding processes, lack of source resources, and tight budgets.
Related Services
For this festival, Towin PR provided: event planning, visual design, execution coordination, interactive communication, e-commerce live streaming agency, live commerce, online live streaming, and Douyin agency operations. Additionally, Towin offers one-stop PR event services including brand design, micro-marketing, micro-websites, exhibition design and production, media invitation, expert and artist invitation, and video production, covering South Asia, Southeast Asia, Europe, Asia-Pacific, and the Middle East.
Industry Insights
The Commercial Real Estate Festival has become a platform for industry leaders to share insights and for peers to exchange ideas. It is a top-tier high-end business platform for first-class commercial real estate enterprises, well-known retail brands, and financial institutions to strategize industry exchange, cooperation, and investment in the Chinese market. Under the impact of the pandemic, the industry accelerated digital transformation, with new service models such as live streaming and e-commerce agency becoming vital tools for physical retail recovery. Towin PR helped clients achieve efficient communication and traffic generation during this special period by integrating online and offline resources.
Summary
The 15th China Commercial Real Estate Festival 2020 was successfully held in Guangzhou. Towin PR, as the event planning and execution partner, provided full-service solutions from planning to live streaming, effectively addressing industry pain points and helping the commercial real estate sector recover in the post-pandemic era. Towin will continue to create value for clients with its professional event planning and execution capabilities.