Event Background
On August 2, 2024, Oriental Yuhong launched its new products in Malaysia, aiming to expand overseas markets and enhance global brand influence. The event attracted over a hundred industry experts, chamber of commerce representatives, and clients from Malaysia.
Vice President of Oriental Yuhong Civil Construction Group, Xiong Weifeng; Marketing Director of Oriental Yuhong Overseas Group, Ouyang Leqi; Retail Marketing Director of Oriental Yuhong Overseas, Cai Yi; General Manager of Oriental Yuhong Malaysia, Shan Dongning; along with the President and advisors of the Malaysian Chamber of Commerce, attended and delivered speeches.
Key Highlights
The launch featured product display and trial painting areas, attracting many guests for inquiries. Staff provided detailed explanations of product features, advantages, and applications, earning positive feedback. Liu Jianming from Malaysia Oriental Waterproof Company interpreted customized sales policies, and interactive sessions brought the atmosphere to a climax, resulting in a surge of on-site orders.
Liu Jianming from Malaysia Oriental Waterproof Company delivered a unique analysis of the customized sales policies, and through close interaction, elevated the event's energy, leading to a flurry of signed contracts and an exciting scene.
Related Services
Towin PR provided full event planning and execution services, including venue setup, flow design, product display area construction, trial zone planning, and on-site management, ensuring every aspect of the launch proceeded smoothly.
Industry Insight
This launch exemplifies Oriental Yuhong's innovation-driven internationalization strategy and marks a significant step in deepening its presence in the Malaysian market while accelerating the development of new international competitive advantages. Moving forward, the company will continue to strengthen its overseas foundation, expand development space, and enhance global influence.
Summary
Oriental Yuhong's Malaysia new product launch was a resounding success, with robust on-site signings showcasing the company's strength and market recognition. Towin PR, with its professional event planning and execution capabilities, helped the client achieve brand promotion and market expansion goals.