Event Background
Riding the momentum of the reklama advertising signage exhibition and ISR, ISLE, together with Aurora King, Kystar, and Svetotekhnika vostoka, held a grand promotion launch event at the Crocus International Exhibition Center in Moscow, attracting importers, channel distributors, engineering contractors, system integrators, and end users from the LED screen industry across all of Russia.
Key Information
At the launch event, each enterprise introduced its respective projects and exhibit features. Among them, ISLE, as the "barometer" and "weather vane" of the display and audio-visual system integration industry, attracted the attention of numerous Russian buyers.
The launch event had three highlights:
1) The world's largest exhibition venue, conveniently located. The 160,000-square-meter area signifies that ISLE2020 will encompass products from the entire industry chain. With multiple world-renowned brands joining ISLE2020, next year's exhibition is set to satisfy overseas buyers' full-year procurement needs in a single visit. In addition, the new Fuyong venue is adjacent to Shenzhen Airport and multiple transportation hubs, making attendance convenient for buyers.
2) Precise demand matching and diverse new product launches. During next year's exhibition, demand matching sessions and multiple new product launch events will be held. This means that in addition to meeting general annual procurement needs, customers can learn about the latest technological achievements in China's display screens and audio-visual system integration through ISLE, and introduce products more widely into China, thereby creating a calling card for China's intelligent manufacturing on a global scale.
3) Generous buyer policies. The ISLE Star Service Plan makes buyers feel at home.
Related Services
Towin PR provided professional services for this ISLE Russia Overseas Promotion Launch Event, including event planning, brand launch event execution, and commercial event execution, covering full-process support from preliminary planning and on-site execution to media invitations.
Industry Observation
This launch event not only demonstrated the strength of China's LED display and audio-visual system integration industry, but also reflected the high recognition of China's intelligent manufacturing in overseas markets. Through precise demand matching and generous buyer policies, Chinese enterprises are accelerating their expansion into the Russian and CIS markets, driving the industry's global layout.
Content Summary
The ISLE Russia Overseas Promotion Launch Event was a complete success, attracting numerous Russian buyers. With its professional event planning and execution capabilities, Towin PR helped ISLE and its partners efficiently connect with overseas resources, laying a solid foundation for subsequent exhibition cooperation.