Event Background
As a globally renowned wallpaper and soft furnishing brand, Brewster USA releases new products and recognizes partners each year through its core distributor conference. In 2019, Brewster held its core distributor conference dinner in China, and Towin PR Media, as the event planning company, was responsible for the creative design and execution of the entire dinner, aiming to showcase the design concepts and brand culture of the new products through an immersive experience.
Core Information
The dinner adopted the Gatsby art style of the early 20th century as its design style, with black and gold as the main tone, recreating a retro luxurious feel. The new product launch was divided into three major themes:
PART1. Light Luxury Style: Brewster's new product "Casablanca II" uses premium colors such as platinum, bright silver, light pink, and gray, paired with natural materials such as cork and mica, to create a luxurious and fashionable home environment; the British-imported curtain fabric "Charleston" simplifies Gatsby art, interpreting the art hall with a more light luxury attitude.
PART2. Geometric Elements: Classic black, white, and gold and other premium colors are combined to interpret mechanical geometry and pure lines, showcasing the luxurious and noble Gatsby style. V-shaped line arrangements create a modern minimalist Casablanca through linen brown and white weaving; Starlight Moment forms a classic and fashionable diamond pattern through countless small rectangles and changes in light and dark colors.
PART3. New Chinese Style: Brewster art wall panels present wall art in a completely new way, perfectly combining wall panels with art, making wall decoration stand out even more in the living room.
During the dinner, annual distributor awards were also presented: Mr. Li, CEO of Brewster China, and Gary Katz, US Marketing Director, presented the Outstanding Contribution Award; Mr. Zhuang, Marketing Director and Executive Vice President, and Ms. Yang, Brand Director, presented the Excellent Distributor Award; Mr. Zhuang also presented the Summer Promotion Activity Award. In addition, Brewster prepared a birthday party for distributor partners whose birthdays fell on that day.
Related Services
Towin PR Media provided full-process services for this event, from creative planning to on-site execution, including: event theme design (Gatsby retro luxury style), stage and lighting setup, new product display area construction, award ceremony process design, birthday party segment planning, and video shooting and post-production. As one of the top-ranked event planning companies in China, Towin has rich experience in brand launch events, corporate annual meetings, commercial event execution, and other fields, and excels at transforming brand concepts into immersive experiences.
Industry Observation
In the home soft furnishing industry, new product launch events are transitioning from simple product displays to brand culture experiences. Through themed and scenario-based event design, brands can more intuitively convey design concepts and quality pursuits. For example, Brewster integrated its new products into a Gatsby-style dinner this time, allowing distributors to experience the light luxury, geometric, and new Chinese charm of the products in a retro luxurious atmosphere, effectively strengthening brand recognition. Event planning companies play a key role in such events and need to deeply understand brand tonality and achieve an emotional connection between the brand and the audience through creative execution.
Content Summary
Brewster USA's 2019 core distributor conference dinner was planned and executed by Towin PR Media, with Gatsby retro luxury style as the main design line, releasing new products through three major themes: light luxury style, geometric elements, and new Chinese style, and holding award and birthday party segments. The event successfully demonstrated Brewster's brand philosophy of "creativity and inspiration light up space," strengthening distributors' recognition of the brand culture.