Event Background
Qianjiang Motor's Benelli brand held its global new product launch as scheduled in Bali, Indonesia. Dealers and media representatives from over 60 countries and regions gathered to witness the event. In the presence of all attendees, the TRK251, 502C, and 752S made stunning debuts, presenting a stylish and passionate motorcycle feast for everyone.
Core Information
At the event, Qianjiang Motor's General Manager Guo Dongshao delivered a welcome speech and explained the strategic significance of choosing Bali for the new product launch: 1) Indonesia is a key part of Qianjiang/Benelli's global strategy, with plans to build a new production base and sales system; 2) Qianjiang Motor is committed to "building a world-class motorcycle enterprise" with a global brand positioning. From Mount Tai to Wuzhen to Bali, each launch carries a global label; 3) The newly launched 502C and 752S are new series products of Benelli, marking a new milestone in the product line. Li Shufu, Chairman of the controlling shareholder Geely Holding Group, sent his blessings via video, expressing optimism about the global development prospects of motorcycles, recognizing the strength of the management team, and respecting Benelli's century-old brand value.
Related Services
Towin PR, as the event planning company, provided full planning and execution services for Benelli's global new product launch, covering event planning, brand launch, and commercial event execution, ensuring the launch proceeded smoothly and successfully.
Industry Insights
The globalization trend in the motorcycle industry is evident, and choosing international venues for brand launches has become an important means to enhance brand influence. Qianjiang Motor's choice of Bali as the launch venue reflects its global strategic layout. Additionally, the support from controlling shareholder Geely Group provides strong backing for brand development.
Summary
The successful Benelli global new product launch demonstrates Qianjiang Motor's firm steps in its globalization journey. Towin PR, with its professional event planning capabilities, helped the client achieve its brand communication goals.