Event Background
Infinitus (China) Co., Ltd. held the "Win the Future Through Change" new product launch in Guangzhou, aiming to respond to market changes and win the future through innovative products. The launch was presented in an all-new format, officially introducing Infinitus Zhenyuan Capsules while also releasing two new products targeting the youth market—Infinitus Fiber Vegetable Solid Beverages and Enjoy Life Steam Eye Masks.
Key Information
At the launch event, Mr. Yu Jianglin, Global CEO of Infinitus and Vice Chairman of Infinitus (China) Co., Ltd.; Mr. Huang Jianlong, Senior Vice President of Regional Management and External Affairs of Infinitus (China) Co., Ltd.; Mr. Li Bing, Vice President of Business; Mr. Li Hedong, Vice President of Product Supply; Mr. Xue Shouchun, Vice President of Marketing; Mr. Hu Zhenzhong, Vice President of Product Development; Mr. Huang Yuming, Vice President of Administrative Support; Mr. Ou Jinhong, General Manager of Infinitus Overseas Markets; as well as Infinitus Business Directors and above, market leaders, and administrative staff witnessed the event together. Towin PR, as the event planning and execution party, was responsible for the full launch process design, venue setup, media reception, and on-site management, ensuring the smooth running of the event.
Related Services
Towin PR provides full-service brand launch planning and execution, including event creativity, stage construction, visual design, media invitations, and on-site management. This Infinitus new product launch is a typical case of Towin in the brand launch field, demonstrating the company's professional capabilities in large-scale commercial events.
Industry Observation
Currently, the health consumer market shows a trend toward younger and more segmented audiences. Infinitus's launch of Fiber Vegetable Solid Beverages and Steam Eye Masks targeting young people reflects the brand's rapid response to market changes. As a key stage in product launch, brand launch events need to accurately convey product value and attract target audiences. Towin PR helps clients achieve efficient communication through professional planning.
Content Summary
The Infinitus "Win the Future Through Change" new product launch was successfully held in Guangzhou, with Towin PR providing event planning and execution services. The launch introduced three new products, with company executives and business partners participating together. With extensive experience in brand launches, Towin helped the client achieve its new product launch goals.