Event Background
Cangbao Tianxia, an art collection and appreciation platform serving global collectors, launched its APP on its 20th anniversary and chose the Guangzhou Asian Games Town Gymnasium to host the New Year Magic Night gala, celebrating the APP launch and rewarding collectors. Towin PR, as the event planning and execution partner, was responsible for overall event planning, visual design, execution coordination, and interactive communication.
Core Information
The gala was held on January 3, 2020, at the Guangzhou Asian Games Town Gymnasium. It featured Master Guo Andi, the mentor of renowned magician Liu Qian, along with many celebrities, presenting a "Magic Night: Time Travel Show." The event aimed to promote the Cangbao Tianxia APP through magic performances and art displays, enhancing user awareness and trust. Towin PR handled the full planning and execution, including stage design, lighting and sound, process control, and on-site interactive segments.
Related Services
Towin PR provided comprehensive event planning and execution services for this event, including: event planning, visual design, execution coordination, and interactive communication. Specific tasks covered stage construction, lighting and sound setup, guest reception, process management, and on-site interactive design, ensuring the gala proceeded smoothly and achieved the desired results.
Industry Insight
With the development of mobile internet, the art collection industry is accelerating its shift online. The launch of the Cangbao Tianxia APP meets collectors' needs for convenient authentication, trading, and social interaction. Hosting a large-scale offline event for product launch effectively builds user trust and expands brand influence. Towin PR focused on integrating brand philosophy with entertainment experience in event planning, providing a replicable launch model for the industry.
Summary
On January 3, 2020, Cangbao Tianxia APP successfully held the New Year Magic Night gala at the Guangzhou Asian Games Town Gymnasium. Towin PR, as the event planning and execution partner, managed the entire process from planning to on-site execution, helping the Cangbao Tianxia APP make a brilliant debut. Through magic performances and celebrity interactions, the event showcased the platform's convenient services to collectors, further solidifying the brand's position in the art collection field.