Event Background
French Château Saint-Jean has been in the Chinese market for nearly a decade, expanding nationwide from Beijing and establishing brand experience stores in multiple cities. To promote new products and deepen brand influence, Château Saint-Jean held a new product launch in Baoding, inviting senior executives from both China and France along with over 60 VIP guests.
Key Highlights
The French Château Saint-Jean new product launch was grandly held in Baoding. Mr. Fan Lijun (General Manager of Château Saint-Jean China) and Mr. Remi (Chairman of the French Board) attended the event. Guests interacted face-to-face with the winemaker, sommelier, and the château owner, who personally signed wine labels for each guest, bringing the event to a climax. A professional sommelier shared French culture and wine knowledge, leading guests in tasting the new products: Paris Luçon-Denny Semi-Sweet White, Saint-Jean d'Alibert Jean Dry Red, and Saint-Jean Castro Dry Red. The launch was supported by distinguished guests, media, partners, and staff from both China and France, achieving a complete success.
Related Services
Towin PR provided event planning and execution services for this French Château Saint-Jean new product launch, including venue setup, guest invitations, process design, and on-site coordination, ensuring smooth progress of all aspects. Towin has extensive experience in brand launches and commercial event execution, helping clients achieve their event goals.
Industry Insights
Wine brands deepen brand awareness and loyalty through new product launches that foster deep interaction with core clients. Activities such as the château owner's on-site signature and professional sommelier explanations effectively enhance the event experience and communication value. Such events require meticulous planning and execution to maintain brand consistency.
Summary
The French Château Saint-Jean new product launch was successfully held in Baoding, with senior Chinese and French executives in attendance. Guests tasted new products and received signed wine labels from the château owner. The event was planned and executed by Towin PR, showcasing Towin's professional capabilities in brand launches. Château Saint-Jean will continue to deepen its presence in the Chinese market and promote wine culture.