Event Background
The French Saint-Chamant brand has been in the Chinese market for nearly ten years, recruiting franchisees nationwide with Beijing as its center, and has established brand experience stores in multiple cities. To promote new products and deepen brand influence, French Saint-Chamant held a new product launch event in Baoding City, inviting senior executives from both the Chinese and French sides and more than 60 VIP guests to participate.
Key Information
The French Saint-Chamant new product launch event was grandly held in Baoding City. Mr Fan lijun (General Manager of French Saint-Chamant China) and Mr Remi (Chairman of the French Board of Directors) attended the launch event. Guests on site interacted face-to-face with the château owner, winemaker, and sommelier. The château owner signed each guest's wine label on site as a memento, bringing the event to a climax. A professional sommelier shared French culture and wine knowledge, leading guests in tasting the new products: Paris·Lussan-Danny Semi-Sweet White, Saint-Jean·Dalibet Jean Dry Red, and Saint-Jean·Castro Dry Red. This launch event received the joint support of VIP guests, media, partners, and staff from both the Chinese and French sides, and was a complete success.
Related Services
Towin PR Media provided event planning and execution services for this French Saint-Chamant new product launch event, including venue setup, guest invitations, program design, and on-site coordination, ensuring the smooth progress of all stages of the launch event. Towin has extensive experience in brand launch events and commercial event execution, helping clients achieve their event goals.
Industry Observation
Wine brands deepen interaction with core customers through new product launch events, strengthening brand awareness and loyalty. Segments such as inviting the château owner to sign on site and professional explanations by sommeliers effectively enhance the event experience and communication value. Such events require attention to detailed planning and execution to ensure consistency in brand tone.
Content Summary
The French Saint-Chamant new product launch event was successfully held in Baoding, with senior Chinese and French executives in attendance. Guests tasted the new products and received wine labels signed by the château owner. The event was planned and executed by Towin PR Media, demonstrating Towin's professional capabilities in brand launch events. French Saint-Chamant will continue to deepen its presence in the Chinese market and spread wine culture.