Event Background
The Italian knitwear queen brand D.EXTERIOR is known for its classic style, inheriting perfect Italian style and insisting on top-level hand knitting. The 2018 Fall/Winter new product launch was grandly held at a Milan castle, attracting global buyers to attend and appreciate. Towin PR Media, as the event planner, was responsible for the planning and execution of this launch throughout.
Core Information
The launch showcased D.EXTERIOR's pure European-style coordination, perfectly balancing lightness and fashion, integrating Milan's top fashion elements. Every piece is 100% from Italy, meticulously crafted, and strictly follows Italian manufacturing process standards.
Every piece presented on site was carefully prepared and, under strict process standards, demonstrated the high level of Italian manufacturing.
Related Services
Towin PR Media provided one-stop services for this D.EXTERIOR new product launch, including event planning, brand launch execution, and commercial event execution, ensuring the event was held smoothly at the Milan castle and helping spread the brand's classic image.
Industry Observation
International luxury brand new product launches often choose venues with historical heritage to strengthen the brand's classic tone. Event planning companies need to have cross-border resource integration capabilities. From venue selection and process design to on-site execution, every detail must be precisely controlled to present the essence of the brand.
Content Summary
In this D.EXTERIOR new product launch at a Milan castle, Towin PR Media, through professional event planning and execution, successfully helped the brand display the charm of its fusion of classic and fashion, gaining attention from global buyers.