Event Background
The 10th CMS Berlin Clean Show has come to a successful close. CMS 2019 once again broke previous records, expanding to 31,034 m², a 6.6% increase year-on-year. All six exhibition halls were fully occupied, hosting 450 exhibitors from 25 countries, including over 120 international exhibitors from outside Germany. Visitor numbers also reached a new high, with CMS 2019 attracting more than 25,000 industry representatives from 80 countries, including 21,000 professional visitors and buyers, up 10% from the previous edition.
Key Highlights
Chinese exhibitors made a remarkable impact at this year's CMS, with a significant 64.7% increase in participation, ranking among the top three and firmly holding the top spot in Asia—a record high!
Mr. Shi Haibo, General Manager of Nanjing TVX, was invited to participate in the CMS World Summit panel discussion on "Fair award criteria of cleanliness and hygiene in the general contracting practice. How to do it?"
Shanghai Gaussian made its debut at CMS with unmanned driving robots, achieving outstanding exhibition results and already booking a booth for the next edition.
Shenzhen Nüwa fully opened up the European market with its eye-catching cleaning robots, attracting numerous visitors with innovative products.
Related Services
As a leading event planning and public relations agency in China, Towin PR has extensive experience in overseas exhibition event planning, brand launches, and commercial event execution. We provide Chinese enterprises with one-stop services from booth design and construction to on-site event execution, helping clients showcase their brand strength on the international stage.
Industry Insights
Germany is a leading market for commercial cleaning technology in Europe, and building cleaning is one of the largest employers in the German labor market. With this vast market, Berlin, as the capital and a major international metropolis, is the ideal venue for showcasing professional knowledge, skills, new products, and services to cleaning industry experts and practitioners. Additionally, Berlin serves as a gateway to global high-demand markets, not only in Europe and internationally but also influencing the growing markets in Central and Eastern Europe.
The PIA (Pulire Industry Awards) is established to recognize the most outstanding product designs in the cleaning industry. The awards are divided into six categories: large machinery, small machines, equipment, digital tools and systems, washroom hygiene, and cleaning agents.
The two-day CMS World Summit, held concurrently with CMS, attracted over 200 senior industry executives. This year's summit, themed "Injecting Innovation Elements," featured keynote speeches and panel discussions with leading cleaning manufacturers, European cleaning associations, cleaning industry researchers, market analysts, and independent commentators. Hot topics included the challenge of convincing cleaning staff to embrace technological change, and the need for improved industry standardization and data protection.
Summary
The CMS Berlin Clean Show concluded successfully, with a significant increase in the number of Chinese exhibitors. Towin PR provided professional support in overseas exhibition event planning, helping Chinese enterprises expand into international markets.