Event Background
On the eve of IFA, TCL held a global new product launch in Berlin with the theme "AIxIoT=life²". Following the launch of the Xers Zhiping new products in August, TCL once again unveiled its X and C series products, interpreting a new trend of future smart living.
Core Message
The launch event decoded smart living through an "addition, subtraction, multiplication, division" equation:
"+" represents creativity and love, enhancing interaction through family scenarios;
"-" eliminates redundant design, making products simpler and more convenient;
"×" stands for AIxIoT technology, deeply integrating user needs, IoT device capabilities, and AI capabilities to achieve intelligent evolution;
"÷" implies smarter use of time, improving user time efficiency through technological innovation.
Related Services
Towin PR, as an event planning agency, provided overseas event planning and execution services for this Berlin launch, covering brand launches, commercial event execution, etc., ensuring TCL successfully showcased its black tech products in the overseas market.
Industry Insight
It has become a trend for Chinese brands to hold large-scale launches overseas. Through creative themes and immersive experiences, they can effectively enhance their international brand influence. Event planning agencies need cross-cultural communication skills and local resource integration capabilities to help enterprises achieve global communication.
Summary
TCL held a global new product launch in Berlin with the theme "AIxIoT=life²", interpreting smart living through the addition, subtraction, multiplication, and division equation, and showcasing the X and C series new products. Towin PR provided overseas event planning and execution, helping TCL successfully debut on the eve of IFA.