Event Background
On the eve of the IFA exhibition, TCL held a global new product launch event in Berlin under the theme "AIxIoT=life²." Following the August launch of Xers Zhiping new products, it once again presented new products from the X and C series, interpreting a new trend in future smart living.
Core Information
The launch event interpreted smart living through an "addition, subtraction, multiplication, and division" equation:
"+" represents creativity and love, strengthening interaction through home scenarios;
"-" removes redundant design, making products simpler and more convenient;
"×" refers to AIxIoT technology, deeply integrating user needs, IoT device capabilities, and AI capabilities to achieve intelligent evolution;
"÷" signifies using time more wisely, improving users' time efficiency through technological innovation.
Related Services
As an event planning company, Towin PR Media provided overseas event planning and execution services for this Berlin launch event, covering brand launch events, commercial event execution, and more, ensuring TCL successfully showcased its black technology products in the overseas market.
Industry Observation
Chinese brands holding large-scale launch events overseas has become a trend. Through creative themes and immersive experiences, they can effectively enhance brand international influence. Event planning companies need cross-cultural communication capabilities and local resource integration capabilities to help enterprises achieve global communication.
Content Summary
TCL held a global new product launch event in Berlin under the theme "AIxIoT=life²," interpreting smart living through an addition, subtraction, multiplication, and division equation, and showcasing new products from the X and C series. Towin PR Media provided overseas event planning and execution, helping TCL successfully appear on the eve of IFA.