Event planning and brand launch projects
Explore database-published work across launch strategy, spatial experience, stage design and live event operations.
01
2022-12-13
2020 Mid-Autumn Festival Xijiu Moon Appreciation Event
The 2020 "Mid-Autumn Night · Drink Xijiu" event, themed "Blessing," partnered with People's Daily New Media, NetEase News, and Toutiao to launch a nationwide blessing campaign, achieving 233 million online exposures, 1.7 million participants, and 1.01 million live viewers.
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02
2022-12-13
2020 SANY Heavy Industry Pumping Division Annual Appreciation Gala
On November 25, 2020, SANY Heavy Industry Pumping Division held its annual appreciation gala at the Shanghai World Expo Creative Show, featuring performances by Chen Sisi, Wang Qi, Tu Honggang, and special sponsorship from Guizhou Xijiu.
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03
2022-12-13
16th China Commercial Real Estate Festival 2021
From May 19 to 21, 2021, the 16th China Commercial Real Estate Festival, hosted by Winshang.com, was held at Guangzhou Chime-Long Hotel under the theme 'Seeking Innovation, Not Convention – This Is Chinese Commerce', concurrently with the 8th CREE Commercial Real Estate Expo.
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04
2022-12-13
SANY Global Roadshow 2012 (Dragon & Elephant Dance)
From March to June 2012, SANY Heavy Industry held a global roadshow across 28 locations including Jiangsu, Shandong, and Xinjiang, themed "Dragon & Elephant Dance," with approximately 500 attendees per stop.
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05
2025-05-12
Guangzhou Hunan Taojiang Chamber of Commerce Inauguration Ceremony
On March 22, 2025, the Guangzhou Hunan Taojiang Chamber of Commerce Inauguration Ceremony and Fellow Townsmen Gathering was held at Dong Fang Hotel, featuring registration, group photo, opening drum dance, licensing ceremony, speeches, and a networking gala.
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06
2025-05-12
SANY 2025 New Energy Product Launch & Guangdong SANY Grand Opening Ceremony
On March 18, 2025, SANY Heavy Industry held the 2025 New Energy Product Launch and Guangdong SANY Grand Opening Ceremony in Guangzhou, featuring product unveiling, lion eye-dotting ceremony, and appreciation dinner.
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07
2025-04-22
Jingpai Shennongjia Liquor Industry 4th Sealing Culture Festival (2025)
On March 29-30, 2025, Jingpai Shennongjia Liquor Industry held its 4th Sealing Culture Festival in Shennongjia, with over 1,400 guests, under the theme 'Natural Brew, Heavenly Maotai Aroma'.
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08
2025-04-21
2025 Guotai Guangdong Dealer Channel Alliance Committee Inaugural Meeting
On February 27, 2025, Guotai held the inaugural meeting of the Guangdong Dealer Channel Alliance Committee in Guangzhou, with Towin providing event design and execution services.
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09
2025-02-26
Guotai 2024 National Distributor Conference Case Review
The Guotai 2024 National Distributor Conference, prepared over two months, showcased the brand image through creative design, on-site displays, and video production.
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