Event planning and brand launch projects
Explore database-published work across launch strategy, spatial experience, stage design and live event operations.
01
2022-12-13
SANY C8 New Product Launch Event
From March to April 2013, SANY held the C8 concrete pump truck new product launch events in seven cities: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, and Changsha. Each event attracted approximately 500 attendees. The events incorporated Sino-German cultural elements and featured a live performance by singer Rongzhong Erjia.
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02
2022-12-13
2023 Ruifeng Annual Meeting and 20th Anniversary Celebration
In March 2013, Ruifeng held its annual meeting and 20th anniversary celebration at the Guangzhou Asian Games Grand Stage.
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03
2022-12-13
SANY 2012 Global Tour (Dragon & Elephant Dance) C8 Launch at Beijing National Stadium (Bird's Nest)
On August 31, 2012, SANY held its Global Tour (Dragon & Elephant Dance) and C8 concrete pump launch at the Beijing National Stadium (Bird's Nest), with 500 attendees.
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04
2022-12-13
SANY Heavy Industry 2020 Global Roadshow: Dragon and Elephant Dance
From March to June 2012, SANY Heavy Industry held a global roadshow across 28 locations including Jiangsu, Shandong, and Xinjiang, themed "Dragon & Elephant Dance," with approximately 500 attendees per stop.
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05
2022-12-13
SANY Heavy Equipment 2019 National Roadshow
SANY Heavy Equipment's 2012 roadshow, themed 'Endless Splendor, Dazzling SANY', ran from March to June, covering 16 regions across China including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi, with approximately 500 attendees. The event featured a creative scroll signing ceremony and the launch of the 'Three Fast, One Compensation' service commitment, strengthening brand-customer interaction.
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06
2022-12-13
2022 Hainan Tourism Promotion Conference
In March 2012, the Hainan Tourism Promotion Conference was held at Grandview Mall in Guangzhou, with approximately 300 participants. Representatives from the Hainan Provincial Tourism Development Commission, Yuehai Railway Company, and Hainan scenic spots, hotels, and travel agencies promoted tourism resources and products.
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07
2022-12-13
Design Week and Jintang Award Ceremony
In 2012, the Guangzhou International Design Week Jintang Award Ceremony was held at the Poly World Trade Center, gathering global designers with live cross-regional dialogues.
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08
2022-12-13
SANY National Roadshow: E Generation
From March to August 2011, SANY Heavy Industry held the E Generation roadshow across 17 cities in China, showcasing the new E-series concrete pump trucks, with approximately 500 participants per event.
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09
2022-12-13
SANY Heavy Industry Annual Conference (Boao, Hainan)
In November 2011, SANY Heavy Industry held its annual conference at the Boao Forum for Asia Hotel in Hainan, hosted by Xu Li from CCTV and Li Rui from Hunan TV, with performances by Yu Junjian, Yin Xiumei, Gege, and Tengger.
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