Event Background
On the afternoon of October 31, 2018, the Changan CS35PLUS made a stunning debut in Guangzhou, launching 8 models priced between 69,900 and 104,900 RMB. The new model boasts style, talent, quality, and reliability. The entire event was executed and coordinated by Towin PR.
Venue: Guangzhou Pearl River Party Pier Beer Culture Creative Art Zone
Date: October 31, 2018
Attendees: 500
Services: Execution coordination, design support
Key Information
The Changan CS35PLUS, a flagship model under the Changan brand, features core selling points of "style, talent, quality, and reliability." A total of 8 models were launched, with prices ranging from 69,900 to 104,900 RMB. The launch event was held at the Guangzhou Pearl River Party Pier Beer Culture Creative Art Zone, gathering approximately 500 guests, including media, dealers, and potential customers. Towin PR was responsible for the overall execution coordination and design support, ensuring smooth progress of all event segments.
Related Services
For this Changan CS35PLUS launch event, Towin PR provided professional event planning and execution services, covering full-process management of brand launches, including venue planning, stage design, process choreography, on-site coordination, and material support. As a leading event planning agency in China, Towin has extensive experience in automotive brand launches, enabling precise control of event pace and enhanced brand communication effectiveness.
Industry Insights
Automotive brand launches are crucial for new model debuts. Creative settings and immersive experiences effectively convey core product values. The choice of Guangzhou Party Pier, a cultural and creative landmark, reflects the brand's pursuit of a youthful and fashionable positioning. Through meticulous execution, Towin PR helped the client achieve deep communication between the product and consumers.
Summary
The Changan CS35PLUS Guangzhou launch event concluded successfully. With professional event planning and execution capabilities, Towin PR delivered an efficient and well-organized new model launch for Changan. From venue selection to on-site coordination, Towin always prioritized client needs, ensuring precise delivery of event information to the target audience.
