Project Overview
The Guotai 2024 National Distributor Conference had a two-month preparation period, covering creative design, on-site displays, and video production.
Creative Design
The main visual used Guotai's signature red color, with the Guotai gate tower in the center and the Meijiu River below, conveying the brand's heritage. 
The exterior area featured a Hundred Merchants Honor Wall, a registration area, a Tong Culture Exhibition Zone, and a Guotai Milestones display. The honor wall showcased distributor achievements; the Tong Culture Exhibition Zone used a thousand-layer mirror effect; smart robots guided guests to their seats and interacted with them; the Guotai Milestones adopted a circular design with curved screens playing the 2023 milestones alongside city silhouettes. 
The interior combined large screens with sliding screens, paired with dynamic key visuals and videos for each segment.
Video Production
The opening featured a digital human combined with a naked-eye 3D animated wine bottle, showcasing technological prowess. Guotai's first digital employee, Jiayao, welcomed the distributors, then the digital human ran toward a time device to initiate the opening. On the stage ice screen, Guotai product bottles flew out of the frame, achieving a cross-screen effect. Additionally, videos were produced for the opening naked-eye 3D, awards, milestones, and program backgrounds. The award video displayed trophy rotations on the center screen, with award categories and citations on the sides.
Program Performances
The program performances included videos showcasing Guotai's past year journey and conference highlights, accompanied by singer performances. The banquet featured Mr. Tang Guoqiang reciting the "Ode to Guotai," and a dragon dance combined with dance performances and guest interaction.