Event Background
From December 2 to 3, 2019, a China Commercial Experience Creation Event themed "Dare to Create, Power Up" was held at the InterContinental Shenzhen OCT Hotel. The event focused on innovative experiences in commercial real estate, bringing together industry elites to discuss future trends.
Core Information
As the event planning and execution partner, Towin PR provided full-service support including overseas event planning, visual design, execution coordination, and interactive communication. Centered on the concept of "Dare to Think, Dare to Create, Dare to Disrupt," the event leveraged elements of experience, technology, and trends to ignite creativity in commercial real estate, delivering an interactive and engaging commercial experience.
Related Services
Towin PR demonstrated its expertise in event planning, brand launches, commercial event execution, and PR events. From initial creative planning to on-site execution and interactive communication, the Towin team managed the entire process to ensure the event's success.
Industry Insights
The commercial real estate industry is undergoing a transformation from traditional shopping to experiential consumption. This event, through the concept of "creation" and the integration of technology and trends, injected new vitality into the sector. Towin PR believes that future commercial events will place greater emphasis on interactivity and experience, making creative planning and professional execution key competitive factors.
Summary
Towin PR successfully planned and executed the 2019 China Commercial Experience Creation Event, delivering an innovative and interactive commercial experience through professional event planning, visual design, execution coordination, and interactive communication. The event not only showcased Towin's capabilities in event planning but also provided new ideas and directions for the commercial real estate industry.