Event Background
Triumph's 2019 new product launch was held at the Water House, a fashionable landmark in Shanghai, where the brand's new Light & Full series made its debut. Renowned actress Song Jia attended as a special guest, witnessing the lingerie show firsthand.
Core Highlights
The launch was structured around natural elements—wind, sun, geothermal heat, and water—to showcase different styles of the Light & Full series. Song Jia, together with Triumph executives, unveiled the event. The runway was divided into four segments: Wind (Light & Full series), Sun (Impression Light & Full), Geothermal (Grace Light & Full), and Water (Aqua Light & Full), with models demonstrating the lightness and comfort of the products.
Related Services
Towin PR provided event planning and execution services for this Triumph new product launch, including venue setup, runway flow design, and guest reception, ensuring a smooth presentation.
Industry Insight
Brand launches are increasingly focusing on immersive experiences and storytelling. By showcasing product features through scenography, brands can effectively enhance their image and resonate with consumers. For lingerie brands, using fashion shows to convey product concepts has become an industry trend.
Summary
Inspired by natural elements, Triumph's 2019 new product launch successfully introduced the Light & Full series. With professional event planning and execution capabilities, Towin PR helped the brand deliver a launch event that balanced artistry and commercial value.
