Event Background
On August 11, 2019, the grand opening of Huasheng Famous Wine Guangdong Branch, themed "Riding the Wind, Chasing Dreams, Moving Forward with Determination," was held on the 3rd floor of Qifu Convention and Exhibition Center in Panyu District, Guangzhou. Over 700 guests attended, including representatives from Guizhou Moutai Distillery (Group) Health Wine Co., Ltd., Guangdong Hunan Changsha Chamber of Commerce, Guizhou Wine Culture Research Association, Guangdong Yueqiang Wine Co., Ltd., media, and dealers from inside and outside the province.
Core Information
Huasheng Famous Wine is a core strategic brand of Guizhou Moutai Distillery (Group) Health Wine Co., Ltd., produced in Maotai Town, Renhuai, Guizhou, adhering to traditional brewing techniques. Since its launch in 2016, with a unique marketing model, sales have continued to grow, making it a rising star in the sauce-flavor baijiu category. The "Huasheng Phenomenon" and "Huasheng Model" have become industry topics. Positioned as "quality, brand, and value," the brand's entry into the Guangdong market aims to deepen regional presence, expand channels, boost sales, and enhance efficiency, building a new type of manufacturer-dealer relationship through co-creation and sharing with business partners.
Related Services
Towin PR provided full event planning and execution services for this event, including Guangzhou event planning, visual design, execution coordination, and interactive communication. From venue setup to process control, we ensured every aspect of the celebration proceeded smoothly, helping Huasheng Famous Wine make a brilliant debut in the Guangdong market.
Industry Insight
With consumption upgrades and the growing concept of healthy drinking, the sauce-flavor baijiu market continues to heat up. By hosting large-scale opening celebrations, brands can quickly establish regional influence, directly reach dealers and consumers, and deepen channel cooperation. Event planning companies play a key role, helping brands achieve efficient implementation from creativity to execution.
Summary
The grand opening of Huasheng Famous Wine Guangdong Branch was successfully held in Guangzhou. Towin PR, with its professional event planning and execution capabilities, provided full-process services from planning to implementation. The event attracted over 700 guests, effectively supporting Huasheng Famous Wine's strategic layout in the Guangdong market.