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Project Detail

SANY Heavy Equipment 2012 National Roadshow

SANY Heavy Equipment's 2012 roadshow, themed 'Endless Splendor, Dazzling SANY', ran from March to June, covering 16 regions across China including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi, with approximately 500 attendees. The event featured a creative scroll signing ceremony and the launch of the 'Three Fast, One Compensation' service commitment, strengthening brand-customer interaction.

Strategy / Design / Live Operations
SANY Heavy Equipment 2012 National Roadshow

Project Details

Project Name: SANY Heavy Equipment 2012 Roadshow (Endless Splendor, Dazzling SANY)
Location: 16 regions across China including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi
Date: March - June 2012
Number of Attendees: 500

Planning Highlights

For the roadshow, a grand and ornate scroll was created, printed with the SANY Heavy Equipment roadshow route map, leaving spaces for leaders and clients to sign at each stop. After the roadshow, the scroll was kept as a commemorative souvenir.

SANY Heavy Equipment introduced the 'Three Fast, One Compensation' service commitment to clients for the first time: 'Three Fast' means personnel arrival within 2 hours at the mine, parts supply within 8 hours at the mine, and problem resolution within 12 hours; 'One Compensation' means compensation for delays (clients retain the right to compensation of 10,000 yuan per hour in parts for overtime).

The event theme was 'Endless Splendor, Dazzling SANY'. The stage design utilized lighting, sound, LED screens, and other equipment to create a dazzling effect; the stage LED background used an ultra-wide screen to provide an ultra-aesthetic visual experience.

On-Site Presentation

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