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SANY First Concrete Pump Truck Collection Ceremony (Xining, Qinghai)

In July 2009, SANY held a collection ceremony for its first domestic concrete pump truck in Xining, Qinghai, with 600 attendees and over 30 media outlets.

Strategy / Design / Live Operations
SANY First Concrete Pump Truck Collection Ceremony (Xining, Qinghai)

Project Details

Project Name: SANY First Concrete Pump Truck Collection Ceremony
Location: Xining, Qinghai
Date: July 2009
Number of Participants: 600

Event Highlights

SANY's first concrete pump truck, after a decade of service on the Qinghai-Tibet Plateau, was redeemed and a "homecoming" collection ceremony was held in Xining, Qinghai. Over 30 domestic media outlets witnessed the truck's return to the SANY Museum.

A 42m x 8m stage backdrop, abstractly designed based on the pump truck's silhouette, stood majestic against Xining's blue sky and white clouds. The Qinghai Tibetan Art Troupe was invited to perform and present hada (ceremonial scarves). A live broadcast connected the main venue with a Changsha sub-venue, and the key exchange ceremony brought the event to a climax.

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