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#Mid-Autumn Night Drink Xijiu# Enchanting Moon-Viewing Journey

On September 29-30, 2019, Xijiu held the Enchanting Moon-Viewing Journey event in the Pingtang Astronomy Town of Guizhou, jointly launching the Enchanting Moon-Viewing Destination H5 selection with Ctrip Travel and Chinese National Geography, and inviting 20 guests (including 5 Ctrip travel influencers) to participate in the moon-viewing journey.

Strategy / Design / Live Operations
Commercial Marketing Events
#Mid-Autumn Night Drink Xijiu# Enchanting Moon-Viewing Journey

Project Information

Event theme: 2019 #Mid-Autumn Night Drink Xijiu# Enchanting Moon-Viewing Journey
Time: September 29-30, 2019
Location: Pingtang Astronomy Town, Guizhou

Project Highlights

The Enchanting Moon-Viewing Destination selection was a cross-industry collaboration with Ctrip Travel and Chinese National Geography. Through the H5 selection activity, fifteen sets of high-quality poetic copy recommended candidate moon-viewing destinations, resonating with and receiving praise from netizens. 20 guests (including 5 Ctrip travel influencers) were selected by lottery to travel with Xijiu guests to Pingtang Astronomy Town for the moon-viewing journey.

Reception Services

Itinerary information for 301 participating guests was compiled, and a customized reception plan was created. Nine reception working groups were formed, with 30 reception staff, and 343 guest rooms were arranged. Six vehicle types were used for a total of 55 trips, completing transfers and scenic-area transportation for 286 guests and staff.

On-site Presentation

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