Service Scope
Product Launch Communication Solution
A product launch doesn't end when the event does. It's a three-window rhythm — pre-launch build-up, launch-day peak, post-launch continuation. Towin's product launch solution treats the three windows as one design, so communication resources fire at the right moments.
Pre-launch (T-30 to T-1)
- Distil product benefits and set a memorable "hook"
- Teasers, suspense articles and industry viewpoints
- KOL teasing and industry preview coverage bookings
- Invitation design, targeted outreach, rehearsal
Launch day (T-0)
- Launch event on-site — key visuals, multimedia, talent/exec keynote, interactive, live broadcast
- Press release matrix distribution (central, industry, regional, vertical)
- Social topic ignition, KOL on-site voices, live-replay archive
Post-launch (T+1 to T+30)
- Continuous release of deep articles, industry observation and interviews
- Scenario KOL seeding continuation
- Sales conversion handover (channel activation, landing-page optimisation)
- Data recovery: reach, engagement, sentiment, sales attribution
Who this is for
Brands with a clear go-to-market objective (sales, channel, franchisee, funding), starting from RMB 300k budget, aiming for genuine industry voice.