Service Scope
Annual Brand Communication Solution
Running one-off events tends to burn budget without building brand equity. An annual communication solution strings a whole year together: one annual theme, four quarterly beats, twelve monthly actions, and several signature moments.
Annual structure
- Annual theme — one line of positioning, one narrative, one visual system for the year
- Quarterly beats — break the theme into four quarters (product / user / ecosystem / reflection)
- Monthly actions — at least one communicable event per month (launch, forum, ranking, deep article, KOL project, user event)
- Signature moments — 2–4 major concentrated pushes per year (launch, brand day, industry summit, annual user conference)
What we take on
- Annual strategy design (strategy team)
- Quarterly content and asset production (content team)
- Always-on media and KOL operations (media team)
- Quarterly data review and strategy tuning
Who this is for
Brand-side clients with an annual marketing budget above RMB 3M who want a long-term partner rather than pitching every project.
Engagement
Recommended engagement of 12 months. Quarterly pilots are available for first-time collaborations.