Event planning knowledge and industry insights
Reusable lessons on objectives, budgets, venues, show flow, visual production and live operations from real projects.
MINISO Paris Olympics Season: Poetry Matrix Cheers for Chinese Athletes
During the 2024 Paris Olympics season, Chinese brand MINISO captured global attention with its unique cultural creativity. Recently, MINISO created a poetry cheer event on the Seine River in Paris, using giant Chinese poetry scrolls to support Chinese athletes.
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Songjing Group Vietnam Factory Opening Ceremony & 2023 Product Launch
Founded in 2009, Songjing Co., Ltd. specializes in the R&D, production, and sales of advanced functional coating materials for high-end consumer electronics and passenger vehicles.
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2024 Hong Kong Web3 Carnival: Towin PR Drives Industry Event
The 2024 Hong Kong Web3 Carnival, co-organized by Wanxiang Blockchain Labs and HashKey Group and hosted by W3ME, featured Towin PR as the event planning agency, providing professional services for brand launches, summit forums, and more.
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From the Ancient Tea Horse Road to Paris: CHAGEE Sparks an Oriental Tea Craze in France
On the eve of the Paris sports event igniting global passion, CHAGEE's Paris TEA BAR pop-up made a stunning debut in France, allowing international friends to experience the profound heritage of oriental tea and witness the healthy upgrade and innovative power of modern oriental tea.
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Emaar Beachfront Project Launch Event
Towin PR planned and executed the launch event for Emaar Properties' SOUL luxury beach resort in Egypt's North Coast, covering brand launch and on-site execution.
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Overseas Event Planning Agency Supports NIO's Grand European Launch in Berlin
NIO held its NIO Berlin launch event in Berlin, Germany, with the support of an overseas event planning agency, showcasing multiple models and kicking off its European expansion.
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Paco Rabanne 'Phantom: The Future of Perfume' Launch in London, Expertly Executed by Overseas Event Planning Agency
Paco Rabanne hosted the 'Phantom: The Future of Perfume' launch during London Fashion Week. Towin PR, as the overseas event planning and execution agency, was responsible for overall planning and execution, creating a unique experience with robot-shaped perfume bottles and precisely targeting the desired consumers.
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Immersive Event Planning: Forest Walk Digital Art Exhibition in the US
Towin PR shares a case study of an immersive event in the US: the Forest Walk Digital Art Exhibition, which uses light, sound, and VR/AR technology to showcase the beauty of nature.
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Event Planning and Meeting Services in Macau: Towin PR's One-Stop Solutions
For event planning and MICE needs in Macau, Towin PR leverages extensive experience and local resources to provide end-to-end services from planning to execution. This article addresses common client inquiries and showcases Towin's capabilities in Macau.
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