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Planning Knowledge

Event planning knowledge and industry insights

Reusable lessons on objectives, budgets, venues, show flow, visual production and live operations from real projects.

Towin PR Executes 2018 Tutor Speech Contest for Xueersi

Towin PR planned and executed the 2018 Tutor Speech Contest for Xueersi at Beijing Wenjin International Hotel, with 200 participants, covering main stage, interior decoration, registration area, and photo zone.

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Towin PR Executes 2018 Tutor Speech Contest for Xueersi

Five Cities, Five Months: A Joyful Journey with Yutong School Bus

Towin PR planned and executed a five-month, five-city brand experience campaign for Yutong School Bus, attracting approximately 50,000 participants. Through online games and offline interactive experiences, children learned about school bus safety while having fun.

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Five Cities, Five Months: A Joyful Journey with Yutong School Bus

Changan CS35PLUS New Model Launch Event

On October 31, 2018, Changan CS35PLUS made its debut at the Guangzhou Pearl River Party Pier Beer Culture Creative Art Zone, launching 8 models priced between 69,900 and 104,900 RMB. Towin PR managed the overall execution and coordination.

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Changan CS35PLUS New Model Launch Event

2018 Excellence Education Chinese Language Arts Product Upgrade Launch Held Successfully

On October 22, 2018, the Excellence Chinese Language Arts product upgrade launch was successfully held at the Shangri-La Hotel Guangzhou. Towin PR planned and executed the entire event, unveiling the nation's first 1-9 grade Chinese Language Arts curriculum system.

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2018 Excellence Education Chinese Language Arts Product Upgrade Launch Held Successfully

Fashion Dream Spring Elite Gala Event Planning and Execution Case Study

Project Name: Fashion Dream Spring Elite Gala | Participants: 900 | Date: April 14, 2018 | Venue: Hilton Guangzhou Baiyun Wanda

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Fashion Dream Spring Elite Gala Event Planning and Execution Case Study

Mango TV 'Youth Wall' Giant Mural Unveiling Ceremony

Towin PR planned and executed the 'Youth Wall' giant mural unveiling ceremony for Mango TV, with 800 participants. The event was held on July 31, 2018, at the Mango TV headquarters in Hunan TV, featuring a main stage and a 2,500-square-meter staircase curtain.

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Mango TV 'Youth Wall' Giant Mural Unveiling Ceremony

Event Planning & Execution in Zhongshan: Saluting 1925, Saluting a New Era for Zhongshan

Project: Tianyu Hongyue 1925 Marketing Center Grand Opening & Zhongshan's First Retro Fashion Party | Participants: 500 | Date: August 18, 2018 | Venue: Tianyu Hongyue 1925 Marketing Center, Cuisha Road, West District, Zhongshan

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Event Planning & Execution in Zhongshan: Saluting 1925, Saluting a New Era for Zhongshan

Xueersi Online School Launches Quality Education Portfolio and Programming Course in Beijing

On August 23, 2018, Xueersi Online School successfully held the launch event for its quality education portfolio and programming course at Beijing Wenjin International Hotel, with 500 attendees. Towin PR was responsible for the event planning and execution.

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Xueersi Online School Launches Quality Education Portfolio and Programming Course in Beijing

Baxter 2018 Annual Gala: A Night of Innovation and Unity

On January 29, 2018, all members of Baxter China's Guangzhou plant gathered at Jiahua Hotel in Dongguan for the 'Smart Change, Win the Future' annual gala. The event featured a grand awards ceremony and entertaining performances, showcasing the excellence of Baxter employees. Towin PR assisted in organizing the event, earning praise for its outstanding event planning and execution.

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Baxter 2018 Annual Gala: A Night of Innovation and Unity